Sephoria

Sephoria, The iconic celebration for beauty lovers is on a global tour

  • Next
    Sephoria
    will be in
    London

    October 16-17

    Starts in 3 months 4 days 15 hours

Next stops

This year SEPHORiA brings you to
SEPHORiA Beauty Metropolis

The iconic celebration for beauty lovers is on a global tour.

SEPHORiA is a unique experience, marked by creativity, joy, and exploration, where you can discover and delight in the best of beauty and the very latest trends.

Get into your best glam, make sure you’re selfie-ready, and join us for a beauty event you’ll never forget.

We can’t wait to meet you!

A SEPHORiA ticket gets you

  • Access to masterclasses
    by beauty icons

  • Connection with your favorite brands and exclusive products from them

  • A legendary swag bag

  • An entry to unique immersive spaces and experiences

  • Grid-worthy photo ops

  • So. much. more

Sephora gifts bag

Past lineup

Previous participating brands include

  • Rare Beauty
  • Makeup By Mario
  • Haus Lab
  • Kayali
  • Kosas
  • Laneige
  • Glow recipe
  • Summer Fridays
  • Caudalie
  • Byoma
  • Amika
  • Kérastase
  • Gisou
  • K18
  • Patrick Ta
  • Fenty Beauty
  • Sol De Janeiro
  • Tatcha
  • Supergoop
  • Charlotte Tilbury
  • Benefit
  • Tarte
  • Ilia
  • Colorwow

and many more...

Beauty Moments
You’ll Never Forget

Frequently Asked Questions

  • Sephora’s annual global beauty celebration! SEPHORiA is a place to discover the newest products and trends, meet your beauty icons, snag incredible swag, and be immersed in the world of beauty.
  • SEPHORiA is an in-person event touring in multiple locations worldwide:

    London: October 16-17, 2026

    Stay tuned for more information about the next SEPHORiA locations and dates!
  • Access to masterclasses by beauty icons
    Connection with your favorite brands and exclusive products from them
    A legendary swag bag
    An entry to unique immersive spaces and experiences
    Grid-worthy photo ops
    So. Much. More.
  • There are multiple types of tickets.  For more information about next SEPHORiA editions and ticket categories, please refer to the following websites:

    For SEPHORiA London, click here.
  • Yes! Some brands will be offering goodies and surprises at their booths. You'll also receive a gift bag at the end of the event, filled with carefully selected products.
  • Each SEPHORiA edition is unique and brings its share of surprises, with the presence of selected brands and the presentation of new products. For more information about next SEPHORiA editions, please refer to the following websites:

    For SEPHORiA London, click here.

Still have
questions?

See you there
beauties!

SEPHORiA

©2025 Sephora US, Inc. All rights reserved.

Legal notice